Hi. I’m Rachel!

You know that meme floating around Instagram:


“I want to live by the ocean but also in the forest, but also in the mountains, but also in the big city, but also in the countryside. You Feel Me”

I know you do!

That’s me in a nutshell. I have a zest for life that has taken me all over the world and I feel comfortable exploring all sides of myself without having to define any labels.

I am a New York City native who loves a nice dinner in Manhattan under the city lights but might be noticeably happier shredding snowcapped mountains in Vail and/or attempting to surf the Pacific on a Wednesday afternoon.

A little about me and this journey:

So. Movement is my thing. As a child, you could find me escaping from my crib, removing my floaties before jumping in the pool, or running around the beach naked. You could say I liked that feeling of freedom and paving my own path from a young age. And when it comes to sports, you pick the sport, I played it: field hockey, softball, tennis, golf, surfing, track, skiing. Working out and staying fit became part of my life to be able to keep up with these activities. 

I solidified these passions by graduating from the University of Michigan - Ann Arbor with a BA in Sports Management and Communication from the School of Kinesiology and recently achieving my ACE Personal Training Certification.

While thinking that I wanted to be a Boss Lady in the sports world, I worked with the Detroit Pistons in their front office and at MLB in their PR dept., but later decided to shake things up a bit. I shipped myself out to Colorado to practice that ski bum lifestyle. Fascinatingly enough, while there, I found my calling in life (and husband) which was the outdoors. The 6 amazing years spent in Vail were a game-changer for me, as I realized I truly lived for an outdoor, active lifestyle.

The next challenge I accepted was pivoting from Ski Bum life to buzzing startup capital San Francisco where I worked with PR Agencies like JAM Collective, Sasquatch Agency, and Remedy PR, and innovative outdoor brands like Camelbak, Marmot, Spy Optics, and REI on their Outdoor Women’s Retreat “Outessa” creating social media strategies, digital marketing campaigns, influencer marketing collaborations, media connections, and all the other things that go into working in the PR industry. My time in San Francisco is where I did a deeper dive into taking on new fears, stepping out of my comfort zone, and expanding my network. This transition from mountain town to entrepreneurial life gave me deep insight and mindfulness into what makes me happy. 

And this is where being a Stoke Coach comes in!

I wanted to start a coaching business that inspires people to step out of their comfort zone and reinvent themselves by embarking upon total wellness. That means getting outside more, living a healthier life, finding joy in movement, and creating happiness. Sometimes you simply need a coach to inspire, motivate, and pull the badass out of you. Everyone wants to be a day one expert and I find that is simply not realistic. The value of becoming a better you is in the journey of the daily grind. I construct the small steps you need to achieve progressive, life-changing, results over time, that ultimately become the fabric of your best self.

Looking back on care-free, naked baby Rachel, I realized that when I was outside running around, I was my happiest. And now as an adult, I've come to the same realization + some other truths along the way. I wake up in the morning to see the world from a different perspective every day, to get out of my comfort zone, and challenge myself when fear creeps in. How can I look at the world with awe and childlike wonder and use the knowledge and information I received the previous day to enhance and expand my experiences. I wake up to get outside, be active, find new adventures, create experiences and hopefully make an impact.

As for Fitness

It’s not all about being skinny or running the infamous 8-minute mile. It’s more about feeling strong and confidence in your body, being able to go on an evening stroll with your partner, play with your dog without feeling winded, feeling comfortable to opt for the stairs near a crowded elevator, try a new exercise without feeling embarrassed, or better yet try your hand at a new outdoor endeavor like trail running, mountain biking, or even snowshoeing.

My passion is facilitating your transformation into something greater and instilling a mindset of strength and capability.

I want to help redefine the way you see exercise and fitness. Instead of having to stress about missing a workout or finding time to schedule it. How can we reconnect with our joy of movement? Dare I say even make it playful and fun? In my free time, I like to snowboard, surf, mountain bike, travel, cook, play tennis, hike, sail, take pictures, paint discover new adventures, and push my body so that I can continue to do all these activities as I get older. 

My husband and I reside in Park City, Utah and we are excited to explore all that Utah has to offer

As you can see I've been paving a path in this space for quite some time, and I see that there is a barrier to entry for most to start working out on a regular basis, and to get into the outdoors, and I want to erase that by helping you to accomplish your goals whether its just plainly being more active, getting outside more, eating better, breaking out of your comfort zone, and facilitating adventures. I take my clients from identifying a fitness or adventure goal and being there every step of the way as a coach, motivator, and facilitator.

You could say that I am STOKED on life and all that it has to offer, and I want to help you feel the same ...

Can I get a HELL YEAH?!

If you want to get fit, you’ve got to clear your head of negative thoughts. Don’t worry about you can’t do — stay laser-focused on what you can do. If you do what you can, and give it your best shot, pretty soon you’ll be able to do more. And the more you do, the more you can do — and the more you will want to do it. That’s pretty much the whole ball game right there. Confidence and resilience aren’t qualities you start with. You develop them by doing, with each accomplishment buoying you toward the next
— Jim Owens